Lloyd’s Register
Interior branding, storytelling and wayfinding for a Grade II* listed corporate headquarters. Lloyd’s Register has 265 years of success and contribution, with a lot to share. Each story, part of a network of moments distributed through the building for employees and visitors to discover. Each story promotes either the heritage and historic impact of the business or the future-focused work they carry out globally. The design system reflected and pushed the current brand identity, uniting the three entities in the building—Lloyd’s Register, Lloyd’s Register Foundation and the Heritage Centre.
Interior branding, storytelling and wayfinding for a Grade II* listed corporate headquarters. Lloyd’s Register has 265 years of success and contribution, with a lot to share. Each story, part of a network of moments distributed through the building for employees and visitors to discover. Each story promotes either the heritage and historic impact of the business or the future-focused work they carry out globally. The design system reflected and pushed the current brand identity, uniting the three entities in the building—Lloyd’s Register, Lloyd’s Register Foundation and the Heritage Centre.
Services
Interior branding
Environmental design
Signage
Wayfinding
Credits
Lloyd’s Register
Interior branding, storytelling and wayfinding for a Grade II* listed corporate headquarters. Lloyd’s Register has 265 years of success and contribution, with a lot to share. Each story, part of a network of moments distributed through the building for employees and visitors to discover. Each story promotes either the heritage and historic impact of the business or the future-focused work they carry out globally. The design system reflected and pushed the current brand identity, uniting the three entities in the building—Lloyd’s Register, Lloyd’s Register Foundation and the Heritage Centre.
Services
Interior branding
Environmental design
Signage
Wayfinding
Credits

Timeline

Interior branding

Signage

Interior branding

Story totem

Story totem

Interior branding

Interior branding
Related work
Design + digital
callum@rowney.design
© 2026
Design + digital
callum@rowney.design
© 2026

